While certain parts of India rely almost entirely on the e-commerce world for even the smallest of things, from buying shampoo to buying mobile phones, electronics, furniture, and other products not worth rupees, there remains population that is not yet exposed to this part of the internet space. A major reason for such ignorance is a lack of awareness and coping with the usefulness of such services. There are other causes that hinder the use of e-commerce in rural areas, such as the unavailability of good internet connections, smart devices, lack of robust distribution channel etc. This ignorance completely undermines the process of how these online purchases work. In assisted e-commerce set-up, an employee/entrepreneur assists the local population in browsing and ordering an item of their choice, within their budget, online, through open-web websites or designated websites, gets the delivery at their store and delivers it to the consumer against cash or any other form of payment methods. (Source: CRISIL Report).
We intend to become the “Go to Market Platform” for various business verticals including fintech and digital platforms. The assisted digital convenience stores through retailers also known as “BLS Stores” or “BLS touchpoints” or which acts as the “One-stop solution” for availing various products & services. Our customers would get an easy access to wide array of products and services through our BLS Stores leading to better customer experience and convenience for the customer. Our BLS Stores also provides an opportunity for consumers to touch and feel the product before buying.
Additionally, our digital platform called BLS Sewa app, enables our consumers to transact at in-store for availing products and services such as to buy mobile recharge top-ups, travel and entertainment tickets, insurance, to make purchases from e-commerce sites, give mock test for competitive exams, get doctors consultation etc. We help our merchant grow their business by giving them solutions that allow them to acquire and retain consumers and to improve their business operations.