Our ability to bring together the advantages of G2C, B2B and B2C models within a single platform, provide many touch points for the consumer and back-end entities, thereby enhancing the customer footfall by 3,50,000 consumers at our BLS Touchpoints and BLS Stores and to increase scalability. This, coupled with our wide range of products and services that complement each other, results in multiple cross-selling and upselling opportunities, network effects and wide reach for customer acquisition.
Due to our ability to cross-sell various complementary products and services, in addition to our presence in multiple industries, we typically have low marketing and business promotion expenses and thus, improved opportunities for profitability and unit economics metrics. Accordingly, we have a high operating leverage business model, allowing us to reduce customer onboarding costs over time.
Our newly launched, BLS Sewa app is a one-stop solution for all our products and services such as edutech services, domestic money transfer, pan card application, bus and air ticketing services, railway ticketing services, banking services, AePS enabled cash services, recharges, demat account opening, bill payments etc. We combine our one-stop solution approach with sophisticated data analytics capabilities to anticipate customer behaviour and profiles to generate insights for cross-selling and up-selling these products within our network. We witness significant cross-sell traction on the newly launched BLS Sewa App from consumers visiting the app for buying other products.